Thursday, June 27, 2013

Fighting the Good Fight – A Direction for Mozilla to Lead the Open Web

Mozilla found its way over ten years ago when we saw the web spiraling into peril. The web was stagnating, it was controlled, and users had no choice or voice in the future of the web. Here began Firefox, a collective effort where individuals around the world could contribute and build the web that they wanted to see. Fast-forward and we now see a healthy web where competition in browsing options spurs advancement and growth.

But the web is transforming again. The battle is not for what browser you chose to use at your desk, but the entire ecosystem that powers the computer in your pocket. Not unlike the monopoly we saw years ago that stifled the web, we are now watching a distinct divide being built in mobile. This divide isolates users and forces them to choose which part of the web they want to live in. Developers can no longer just build for the web; instead they must build for each device a user brings to the web, undermining the very unity that made the web successful.

Today Mozilla fights for mobile. To liberate users from closed ecosystems and enable developers to build for the web in whatever shape it is accessed – be that from desktop or mobile devices. We are bringing technologies that have powered the web into the foundation of a mobile operating system. This is combined with a design that enables developers to use the technologies they know and that have powered the web to easily build powerful mobile apps. We see a future of the web where mobile is not different from the web, only a different size serving different needs of the user. In the end, the technologies that power the web should be harnessed to also power the web experienced on mobile.

But while we focus on the battleground of today we must also look forward to see what is next. The future always seems distant until it is right upon you. Mozilla must continue to be competitive so that we can fight for the users and be a driving force in the open web. We must look past the fog of today’s concerns to prepare for how to guide and shape the web in the next major phase. We’ve seen the web transform from something accessed purely by a desktop device to a mobile web that you carry with you in your pocket. In mobile, the web is where wherever the user goes, provided they have their device. But just as mobile has grown it too will one day yield to the next major shift of the web. I believe that shift will be to a user centric web.

A user centric web does not care what device you use to access the web. Desktop computer, mobile phone, tablet, TV screen, car console, wearable device and more - the web will be synonymous with the user and the web will follow the user wherever they go. Users will be less concerned about static web sites and apps, but more about their world, the way the web integrates into their daily lives and activities and every device that the user interacts with. To prepare for the next phase of the web Mozilla must invest in technologies that bring the web to the user regardless of their device. The center of the web will be the user.

This requires a focus on identity, cloud, and broadening the reach of our platform. A user must be in control of their identity on the web with the ability to easily and seamless represent their identity wherever they may be. A user may have several devices they use often, but the web will be expected to function equally wherever they may be. To achieve this Mozilla must invest in cloud and creating a representation of a user, their profile, their identity and desires that is not tied to a particular device, but rather to the user directly. We also must continue to expand the platform to other closed ecosystems. Many companies will want to harness the web to attract users, but a closed ecosystem is an ecosystem that does not empower users and rarely represents the user’s desires and voice.

The future is murky and can easily pivot at any moment. The choices of today’s technologies, many of which are heavily debated, can greatly influence what comes next. But if Mozilla is truly a leader of the open web then we must look past the obstacles of today and envision what will come tomorrow. Instead of waiting to liberate users from the next stranglehold, let’s build the foundation for the next phase of the open web. A web that represents the user, enables developers, and supports advancement in technologies.

Mozilla was built on the power of a massive worldwide community that fought the good fight for no other reason than it was the right thing to do. Let’s look forward and prepare to lead what comes next for the web.



mcoates
mozillian

1 comment:

  1. One hard nut to crack when we think of the cloud is how do we make the user be in control of the cloud, and not the cloud-providing companies be in control of the user via their cloud services? I think no good solution exists there yet, and that's one reason why a number of openness-affine people (like me) are weary about "the cloud" at this point in time.
    If we can make us as users be really in control of our lives in the cloud instead of the cloud providers, then we'd feel much better about it.

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